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Brand Registration

One of the most important parts of starting a business is brand registration

One of the first stages of business development in Canada is brand registration. To be successful in business, how to convey the right message and image is very important. A business may have a great service or product, but if it is not well marketed, it will be very difficult to compete with a company that has a stronger presence in the market. In fact, brand registration creates a distinctive identity that a business needs to succeed. Registering a brand in Canada not only allows you to publicly declare ownership of your goods (products) and services, but also allows you to control the use of your trademark and brand throughout Canada. Also, trademark registration prevents others from using your trademark, which can protect your business. Doing so will also prevent registration of trademarks similar to your business.

Presence across Canada

Registering a trademark in Canada gives the owner the exclusive right to use her trademark throughout Canada for the registered goods and services.

Timing

Owners, after registration, will not need to renew their brand and trademark for 10 years.

Brand security

The Canadian Trademark Office protects registered and pending trademarks from applicants who attempt to register similar trademarks. Therefore, by registering the brand and even applying for it, permission to register the same or even similar trademarks will not be given to subsequent applicants.

Brand registration Steps , business plan in Canada

Step
Choosing a logo or a
special sign

A distinctive and strong brand has a sign that is distinctive, prominent and easily remembered among others. In addition, it should not be too similar to existing brands or contain a description of the goods or services you use.

1

Step
Choosing a
professional lawyer

Of course, it is also possible to register a brand on the condition that you have an address in Canada. But Having a lawyer along the way can help guide you through the process. A professional and experienced lawyer can help you build a strong brand and navigate the often complex legal process of applying for a brand registration in Canada.

2

Step
Brand registration

Once you are sure that the trademark you want is available and registrable, you can submit your application for trademark registration to the Canadian Intellectual Property Office. Keep in mind that the application process is a bit complicated and may confuse you. Therefore, it is imperative that you read the instructions carefully before submitting your application.

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Tips you need to know before registering a brand in Canada

The duration of the brand registration process in Canada

Brand registration in Canada usually takes about 18 to 24 months, but it is possible to speed up the process, in which case you will have to pay additional fees. It should be noted that the entire application process, from file filing to brand registration, usually takes 24 to 42 months if there is no objection from the inspector or opposition to your application.

The difference between a registered trademark and an unregistered trademark

Trademarks and registered trademarks have been reviewed and approved; This means that their distinctiveness from other existing trademarks and brands has been confirmed and protected by the trademark law. To get a brand and trademark registered for it, you must apply to the Canadian Intellectual Property Office and renew it every 10 years. Unregistered trademarks in Canada are governed by common law and can only operate within certain limits. These brands do not have the right to operate outside their designated limits.

Differences in some laws in Quebec

The province of Quebec usually has its own requirements for the French language, but by registering a brand in this province, applicants will be exempted from having a French language certificate, which makes it easier to advertise their goods or services.

Items that can be registered as a brand in Canada

NO
Name or surname

Words or signs that are clearly descriptive or deceptive

Brands that indicate the geographic origin of your product or service

Brands similar to brands that have already been registered or are in the process of being registered

YES
Brands

Logos

Designs

Voices

Scents

Flavors

Textures

Slogans

Phrases

Still have a question? Browse documentation or submit a ticket.

Frequently asked questions about registering a brand or business plan in Canada

Most brand and trademark registration applications in Canada are processed and reviewed within a period of 18 to 24 months. However, several factors can affect the timeline of this process, including the complexity of the trademark and whether there are any objections to its registration.

New trademarks that are registered in Canada are valid for a period of 10 years, and after this period, they must be renewed, which has a very simple and convenient process that we discussed in today's article.

Having a registered trademark increases the level of publicity and attention to your brand. This will also boost your brand credibility. Also, it eliminates your worries about your brand being hijacked.

Yes; Because each trademark is related to certain goods or services. As such, the same trademarks may exist in different classes or categories of goods or services, provided that such use does not lead to confusion among consumers as to the origin of the goods and services. For example, the trademark “MAC” is registered in Canada both for use in connection with the solicitation and sale of mortgage securities and for chainsaw parts.

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